← All tips

Top Features for Small Business Websites

Learn about the must-have features that can make your small business website effective and user-friendly.

A small business website doesn’t need dozens of pages or fancy animations. It needs to help a customer decide to contact you, quickly. These are the features that matter most.

1. Mobile responsiveness

Most people searching for a local service are on their phone, often while standing in the very kitchen or yard that needs fixing. Your site has to be easy to read and tap on a small screen, with no pinching or zooming.

2. Easy navigation

Keep the menu short and obvious: Services, About, Reviews, Contact. If a visitor has to hunt for what they want, they leave.

3. Contact information everywhere

Your phone number should be one tap away on every page. Add a simple contact or quote form for people who prefer not to call, and make sure every message lands in your inbox.

4. Clear service descriptions

List what you actually do, in plain language. A short paragraph for each main service — plus prices or “starting at” ranges if you’re comfortable sharing them — answers questions before they’re asked.

5. Your service area

Name the towns and neighborhoods you cover. It saves time for customers outside your area, and it helps search engines show your site to the right people.

6. Reviews and photos

Real reviews and photos of real jobs are the most convincing things on any small business site. A handful of good before-and-after shots beats a page of stock images.

7. Speed and security

A fast site with the padlock (SSL) in the address bar feels trustworthy, and search engines favor it. You shouldn’t have to think about either; your web provider should handle both.

Every Launch Local Now Starter Site includes all seven. See our sample sites to find out how they come together.